J., Savov V., Allzen E., Benedict C., Fredrikson R., Schioth H. Christoph, Landis Theodor, Submillisecond unmasked subliminal visual stimuli evoke electricalbrain responses, Human Brain Mapping, Volume 36, Issue 4, 1470-1483, 2014.īrooks S. Holger, Spierer Lucas, Becker Robert, Michel M. Tatjana, Subliminal display action word interferes with motor planing: A combines EEG and kinematic study, Journal of Physiology – Paris, Volume 102, Issues 1-3, 130-136, 2008. Alice, Paulignan Yves, Jeannerod Marc, Nazir, A. Gibbons Henning, Subliminal emotional wards: Insights from event related potentials and individual differences related to anxiety, Consciousness and Cognition, Volume 18, Issue 2, 384-400, 2009.īoulonger Veronique, Silber Y. Prete Giulia, Capatopsto Paolo, Zappasodi Filippo, Laeng Bruno, Tommasi Luca, The cerebral correlates of subliminal emotions: an electroencephalographic study with emotional hybrid faces, Europan Journal of Neuroscience, 2015, 1-11. Verwijmeren Thijs, Karremans Johan, Stroebe Wolfgang, Wigboldus Daniel, The workings and limits of subliminal advertising: the role of habits, Journal of Consumer Psychology, Volume 21, Issue 2, 206-213, 2011. Johan, Stroebe Wolfgang, Claus Jasper, Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice, Journal of Experimental Social Psychology, Volume 42, pgs. Journal of Applied Social Psychology, Volume 32, pgs. Double-blind tests of subliminal self-help audiotapes, Psychological Science, 2, 119–122, 1991.Ĭooper Joel, & Cooper Grant, Subliminal motivation: A story revisited. Rogers Stuart, How a publicity blitz created the myth of subliminal advertising, Public Relations Quarterly, Vol.

Anthony, The cargo-cult science of subliminal persuasion, Skeptical Inquirer, 16, 260–272, 1992. Sidis Boris, The psycholohy of suggestion a research into nature of man and society, New York, D. Scripture Edwar Wheler, TheNew Psychology, New York, Charles Scribner’s Sons, pg. Jastrow Joseph & Peirce Charls Sanders, On small differences of sensation, Memories of the National Academy of Science, 3 (1885), Presented: 17, October 1884. Robert, Reviewed Work: The Doctrine of Primary and Secondary Sensory Elements by Boris Sidis, The Journal of Philosophy, Psychology and Scientific Methods, Vol. Phillip, Priming with and without awerness, Perception and Psychophisics, 36 Vol. Merriam-Webster Dictionary, Subliminal, Available,. Mark, Is the unconscious smart or dumb? American Psychologist, 47 (6): 761–765, 1992. Branislav, Podsvesne poruke i marketing, Belgrade, Impact of Internet on Business Activities in Serbia and Worlwide Synthesis, pgs. Brenda, Sensors, Filters, and the Source of Reality, Journal of Scientific Exploration, Vol. Packard Vance, The Hidden Persuaders, London, Longmans, Green & CO, 2007, page 31. This is a very unusual method of manipulative persuasion technique for individuals and the masses exposed to the effects of subliminal marketing. This is the main danger of subliminal messages bypassing reasoning insert direct information in a mind that cannot be confronted. It is especially important to note that reason cannot resist this type of message because it is not recognized, it is circumvented even in the stage of stimulus. Very weak signals, stimuli below the threshold of conscious perception are not registered consciously. Content placed so as to address consumers at the subconscious level is called subliminal messages or subliminal. Subconscious communication is often far more effective than direct addressing, provoking, and causing the desired effect, sometimes completely contrary to what the content posted seems to indicate.

Subconscious communication is a technique that marketers will use more and more, so in the design and realization of promotional activities, they combine the knowledge of other sciences and the latest technological inventions. The message is concealed, transformed, and communicates with consumers with associative connections at the subconscious level. Some content can be so well crafted that consumers are not aware that they are actually part of the promotion activity.

Subliminal images